Media photo shoots were arranged with models sporting colourful snorkeling gear and the fashion designer Ben de Lisi. Over 20 photographers and a BBC film crew attended and images were published in national daily newspapers.
Media and trade were invited to drinks reception and press releases were distributed pitching various story angles including that of the ‘elusive’ Ghost Orchid that went missing in transit.
Around £1,000,000 of media coverage was generated and opportunities were opened up in entirely new channels of media
The Cayman Islands won a silver medal in 2008 and the prestigious ‘gold’ and the Presidents Award for most creative garden in 2009. Although, Laura can not take credit for these two accolades…