Press Office:
Laura has an extensive, well-polished contact book made up of long established connections throughout the travel media, as well as further afield within specialist niche interest categories. She is well practised in writing and distributing press releases, answering media enquiries and pitching in relevant stories to target media.
Copy Writing:
Laura has written advertorials that have been published in the Telegraph Stella and Ultra Travel supplements. She has produced copy for websites, brochures and promotional material.
Press Trips:
Laura has organised and escorted almost 100 press trips to all four corners of the globe. She will work with clients to weave creative itineraries incorporating the essential ‘pegs’ to ensure participation from quality journalists with confirmed commissions.
Film Crews:
Laura has worked with countless film productions arranging interviews and logistics for a variety of programmes including Blind Date, Wish you Were Here, BBC Holiday, BBC Click, ITV This Morning, Inside Luxury Travel, BBC Fast Track and most recently a documentary in Kenya presented by Martin Clunes.
Social Media:
Whether it is tweeting, updating facebook or ‘pining’, Laura is well tuned to the world of social media. She is able to produce entertaining and captivating updates that engage the end user. Laura has worked with bloggers covering a variety of specialisations.
Media Missions:
Laura is able to set up a series of constructive and informative meetings with target media or travel industry contacts over an agreed period of time. Full briefing notes will be supplied as well as detailed follow up.
Events:
Whether it is to launch a new product, create a buzz around an existing product or simply network with key supporters and entice new ones; Laura will be able to organise your event. With experience in event organisation both in the UK and overseas, Laura has a network of well-connected suppliers that can ensure a successful, well-attended function.
Photo Calls:
A photo call can be an effective way of achieving visual presence in a number of key publications - A picture speaks a thousand words. Laura has arranged photo calls with the fashion designer Ben De Lisi at the Chelsea Flower Show, The Ford Car Part orchestra in Covent Garden and various celebrities at trade shows including Judith Charmers and Victoria Hislop.
PR Trade Partnerships:
Laura can develop relationships with key tour operators that brochure the client and work in partnership with their PR representatives to maximise on opportunities within their marketing plans, whether it is assisting with visiting journalists or simply gaining exposure within round-up features.
In addition, Laura will liaise with all airlines servicing the destination, to build on existing relationships and gain sponsorship for media air fares.
Laura is also able to seek out new partnerships with trade contacts and increase product placement.